[ ABOUT FRACTURE / CHICAGO ]

Fracture: Next-Gen Music Company

Armando Terrazas II founded Fracture to bring his own experience and his family’s music-industry knowledge to new artists. We help artists develop their work, understand the business, and make informed decisions about their careers—with respect for their ownership and creative decisions.

Our story Our mission

Based in / ChicagoCompany / Music + mediaFounder / Armando Terrazas IIPurpose / New artists

A studio mixing console with musicians visible beyond the control room — ChicagoMusic + mediaFracture

[ 01 / 1975—2000s ]

From Chicago to an international stage.

Los Horóscopos de Durango helped bring Chicago’s duranguense scene to international audiences.

Los Horóscopos de Durango was founded in Chicago in 1975.

Fracture’s story begins in Chicago in 1975, when founder Armando Terrazas II’s father, Armando Terrazas, established Los Horóscopos de Durango. In the 2000s, the group became one of the leading acts in the Chicago-rooted duranguense movement, earning two Latin GRAMMY Awards and multiple Billboard Latin Music Awards.

The family’s work in recording, touring, releases, and artist management shaped Fracture. Armando founded the company to make that experience useful to artists building their own careers.

[ 02 / MISSION ]

Help artists build their careers and make their own creative decisions.

Equality and equity matter to us. We want artists to have fair access to professional support, with services matched to their goals and resources.

We explain the options, costs, and responsibilities so artists can make informed decisions about their work. Their creativity and expression guide the project.

[ 03 / WHO WE WORK WITH ]

Artists, labels, and brands.

Work with one team on music, releases, live shows, content, and business planning.

Artists + bands

Production, development, management, recording, releases, distribution, and live support.

Labels + artist teams

Catalog, release, production, technical, and administrative support.

Brands + organizations

Music strategy, program design, consulting, content production, and live events.

[ 04 / HOW WE OPERATE ]

How we work.

What you can expect from our team.

Working creators

Everyone on our team is a working creative. We bring that firsthand experience to every project.

Creative direction

We develop the artist’s sound and ideas with them.

Project coordination

We coordinate the people, schedules, files, and budgets needed to finish the work.

Practical advice

We explain the options and help artists decide what they need next.

Long-term relationships

We aim to earn repeat work through useful support and clear communication.

Tell us what you need.

Tell us what you’re working on