[ 01 / OVERVIEW ]

Music Marketing & Audience Development

Plan and run the release or event campaign. Know what gets published, by whom, and when.

Artists, labels, tours, venues, and event teams hire Fracture for release campaigns, live-event marketing, content planning, and audience development. Fracture defines the audience and message, builds the campaign calendar, coordinates assets and approvals, and manages publishing when account access is included. The client receives a campaign plan, asset list, publishing calendar, status record, and results summary.

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[ 02 / SERVICES + PROCESS ]

Choose the work you need.

Music marketing, audience and campaign strategy, content planning, social publishing coordination, and campaign delivery. Add one service or combine several. Your selections stay together in one inquiry.

Release Marketing

Release campaign strategy covering the audience, message, schedule, channel plan, content needs, approvals, and delivery responsibilities.

Social Media Campaign Planning

A channel-specific campaign plan covering post sequence, asset requirements, captions, owners, approvals, and publishing dates.

Social Publishing Coordination

Scheduling or coordination of approved posts when access and responsibility are agreed, with status tracking and a final publishing record.

Content Calendars & Publishing Plans

A working content calendar listing each post or asset, channel, owner, due date, approval status, and publication date.

Live Event Marketing

Event-promotion planning covering invitation assets, organic posts, schedule, approvals, and publishing responsibilities around the show date.

Campaign Asset Coordination

Contributor briefs, version and approval tracking, platform-requirement checks, and final delivery to the assigned publisher.

[ GOOD FIT ]

Who this is for.

Artists or labels preparing a single, EP, album, or catalog campaign
Shows or tours that need event promotion and invitation assets
Teams coordinating content, approvals, and publishing across contributors and channels
Projects that need a campaign calendar, asset list, status record, and closeout

[ TYPICAL DELIVERY ]

What you receive.

A campaign plan naming the objective, audience, message, channels, sequence, schedule, owners, and approvals
A content calendar and asset list tied to release or event dates
Approved copy and creative, version status, and publishing responsibilities for the work included
A closeout record showing what was delivered or published and the available results

[ HOW THE WORK RUNS ]

From first review to final delivery.

01
Define
Confirm the release or event, objective, audience, dates, channels, assets, access, reviewers, responsibilities, and limits.
02
Plan
Build the campaign sequence, content calendar, asset list, owners, approval dates, and publishing schedule.
03
Produce + approve
Create or coordinate the agreed copy, artwork, motion, invitation, and platform assets and track approvals.
04
Publish + close
Schedule or coordinate approved posts when included, record changes and status, and close the campaign with the delivery and available results.

[ 03 / PRICING FORMULA ]

How the quote is built.

Campaign work is quoted from the objective, duration, channels, content volume, publishing responsibility, and reporting required.

Strategy + campaign length

Objective, audience, markets, campaign phases, dates, channels, and planning period.

Content volume

Copy, artwork, motion, video, invitations, versions, approvals, and content-calendar requirements.

Publishing + management

Account access, scheduling, coordination, status tracking, community responsibilities, and reporting.

Media + outside costs

Approved paid media, creators, vendors, travel, tools, production, or platform costs when included.

Written project quote

The quote names the campaign, channels, content, responsibilities, review rounds, schedule, payment terms, and exclusions.

Paid media and third-party spend are identified separately. The quote covers the agreed work; it does not guarantee streams, reach, press, ticket sales, or other audience results.

[ 04 / START ]

Start with the release or show date and the audience.

Choose the campaign service below and gather the music or event details, objective, audience, dates, channels, existing assets, account access, reviewers, budget limits, and publishing responsibilities. Fracture does not guarantee streams, followers, press, ticket sales, or platform distribution.

Services you need
Target date or schedule
Existing files, links, or project context

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