FractureExplore services
Menu

[ MARKETING + SOCIAL / MUSIC ]

Music campaigns connectedto the work they represent.

Fracture plans and coordinates release and live-event marketing, social campaigns, posting systems, content calendars, platform assets, approvals, and campaign delivery. The strategy begins with the music, audience, objective, available material, and actual release or event timeline.

Explore the service catalog See the services

[ WHO THIS HELPS ]

Built for a clear operating need.

  • Artists and teams preparing a single, EP, album, or catalog campaign
  • Live events and tours coordinating invitation assets and event promotion
  • Labels and organizations managing content across contributors and channels
  • Projects that need a repeatable calendar, approval path, and asset-delivery system

[ WHAT THE WORK CREATES ]

A useful result, not a vague capability.

  • A campaign objective, audience, channel plan, sequence, schedule, and owners
  • A content and asset requirement list tied to release or event milestones
  • Defined approvals, publishing responsibilities, versions, and delivery status
  • A measurement context and campaign record that can inform the next cycle

[ 08 / SERVICE DIRECTORY ]

Marketing + Social Media services.

Release and live-event campaigns, social planning, content systems, and coordinated asset delivery. One service can stand alone or connect to related disciplines when the project requires it.

01

Release Marketing

Campaign planning and coordinated delivery around the actual release, audience, assets, and timeline.

02

Social Campaign Planning

Channel roles, campaign sequence, content requirements, approvals, schedule, and measurement context.

03

Social Media Operations

Project-scoped planning, scheduling, publishing coordination, approvals, and campaign operations.

04

Content Calendars + Posting Systems

A practical publishing plan connecting content, channels, owners, dates, approvals, and asset status.

05

Live-Event Marketing

Project-scoped campaign planning, invitation assets, organic content, and coordinated event promotion.

06

Campaign Asset + Delivery Coordination

Briefs, contributors, versions, approvals, platform requirements, and final campaign handoffs.

Related services that may connect to this work
  • Program + Pilot DesignConcept, participation model, production plan, approval gates, and validation structure for a pilot.
  • Release Project ManagementTimeline, owners, assets, approvals, delivery, campaign handoffs, and closeout for a release project.
  • Release Planning + AdministrationRelease schedule, responsibilities, approvals, assets, metadata, delivery, and archive coordination.
  • Release Visual AssetsCoordinated visual assets for release pages, campaigns, social placements, and durable archives.
  • Video + Motion AssetsProject-scoped motion, performance, campaign, and platform video assets with delivery versions.
  • Live-Event Media AssetsProject-scoped visual and motion assets supporting a show, event, performance, or live campaign.
  • Platform Creative + Delivery AssetsPlatform-specific crops, versions, stills, motion exports, and organized final delivery packages.

[ HOW THE ENGAGEMENT MOVES ]

Context before execution.

  1. 01

    Frame

    Define the objective, audience, release or event, channels, timing, assets, access, and constraints.

  2. 02

    Plan

    Build the campaign sequence, content calendar, responsibilities, approvals, and measurement context.

  3. 03

    Produce

    Create or coordinate the required copy, visual, motion, invitation, and platform assets.

  4. 04

    Operate

    Manage the agreed scheduling, publishing coordination, changes, delivery, and campaign closeout.

[ CHICAGO / HOME CITY ]

Local context matters.

Chicago artists and events can build campaigns around the audience and community they are actually serving. Fracture connects the plan to the release, show, creative assets, contributors, approvals, and live operating context instead of treating social output as an isolated posting quota.

How Fracture serves Chicago

[ UNITED STATES / PROJECT REACH ]

Built to travel when the work does.

Campaigns that reach beyond Chicago can be organized around market-specific context, channel roles, asset versions, contributors, schedules, approvals, and measurement. Paid media, publishing access, account responsibility, and geographic targeting are explicit scope decisions.

[ PRACTICAL QUESTIONS ]

What to know before you inquire.

Does Fracture offer social media management?

Project-scoped social operations can include planning, scheduling, publishing coordination, approvals, and campaign management. Ongoing account responsibility, access, response work, and paid media must be defined separately.

Can you market a live show as well as a release?

Yes. Live-event marketing can connect invitation and campaign assets, organic content, publishing coordination, and event timing with the actual production context.

Do you guarantee streams, followers, ticket sales, or press?

No. Fracture can design and operate an agreed campaign system, but audience response, platform distribution, media coverage, and commercial outcomes cannot be guaranteed.

Can Fracture create the campaign assets too?

Yes. Marketing can connect to multimedia production, release operations, live-event assets, and delivery coordination when those deliverables are included in the project.

[ START WITH THE ACTUAL NEED ]

Tell us what the work has to do.

Share the outcome, location, timing, people already involved, and the part that is unclear. Fracture will identify a useful starting scope.

Explore the service catalog