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[ RELEASE MARKETING + CAMPAIGN OPERATIONS ]

Campaigns built from the musicnot pasted onto it.

Fracture plans release and live-event campaigns from the music, audience, objective, available material, and actual timeline. Scope can include campaign strategy, content systems, social planning, asset production, approvals, and project-based publishing operations.

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[ WHO THIS HELPS ]

Who this is for.

  • Artists and teams preparing a single, EP, album, or catalog campaign
  • Live events and tours coordinating invitation assets and event promotion
  • Labels and organizations managing content across contributors and channels
  • Projects that need a repeatable calendar, approval path, and asset-delivery system

[ WHAT THE WORK CREATES ]

What the work produces.

  • A campaign objective, audience, channel plan, sequence, schedule, and owners
  • A content and asset requirement list tied to release or event milestones
  • Defined approvals, publishing responsibilities, versions, and delivery status
  • A measurement context and campaign record that can inform the next cycle

[ 08 / SERVICE DIRECTORY ]

Release Marketing + Campaign Operations services.

Release and live-event campaigns, content systems, social planning, asset coordination, and project-based publishing operations. A service may be scoped on its own or connected to related disciplines when the project calls for it.

01

Release Marketing

Campaign planning built around the music, audience, assets, and real release timeline.

02

Social Campaign Planning

Channel roles, campaign sequence, content needs, approvals, schedule, and a way to assess the work.

03

Campaign Publishing Operations

Project-based scheduling, publishing coordination, approvals, changes, and campaign closeout.

04

Content Calendars + Posting Systems

A practical publishing plan connecting content, channels, owners, dates, approvals, and asset status.

05

Live-Event Marketing

Campaign planning, invitation assets, organic content, and promotion timed to the event.

06

Campaign Asset + Delivery Coordination

Briefs, contributors, versions, approvals, platform requirements, and a clean final campaign handoff.

Related services that may connect to this work
  • Program + Pilot DesignA music-program concept, operating plan, production scope, decision gates, and a bounded way to test the idea.
  • Release Project ManagementA working release plan covering timeline, owners, assets, approvals, delivery, campaign handoffs, and closeout.
  • Release Planning + AdministrationA release plan tying schedule, responsibilities, approvals, assets, metadata, delivery, and archive together.
  • Release Visual AssetsArtwork and visual assets built for release pages, campaigns, social placements, and the archive.
  • Video + Motion AssetsMotion, performance, campaign, and platform video assets delivered in the versions the project needs.
  • Live-Event Media AssetsVisual and motion assets built around a show, event, performance, or live campaign.
  • Platform Creative + Delivery AssetsPlatform-specific crops, versions, stills, motion exports, and organized final delivery packages.

[ HOW THE ENGAGEMENT MOVES ]

Understand first. Then execute.

  1. 01

    Frame

    Define the objective, audience, release or event, channels, timing, assets, access, and constraints.

  2. 02

    Plan

    Build the campaign sequence, content calendar, responsibilities, approvals, and measurement context.

  3. 03

    Produce

    Create or coordinate the required copy, visual, motion, invitation, and platform assets.

  4. 04

    Operate

    Manage the agreed scheduling, publishing coordination, changes, delivery, and campaign closeout.

[ CHICAGO / HOME CITY ]

Chicago is home, not a market label.

Chicago artists and events can build campaigns around the people and communities they are actually serving. Fracture ties the plan to the release or show, the available creative, the contributors, and the schedule instead of treating social output as a posting quota.

How Fracture serves Chicago

[ UNITED STATES / PROJECT REACH ]

The work can travel. The scope stays clear.

Campaigns that reach beyond Chicago can be organized around market-specific context, channel roles, asset versions, contributors, schedules, approvals, and measurement. Paid media, publishing access, account responsibility, and geographic targeting are explicit scope decisions.

[ PRACTICAL QUESTIONS ]

What to know before you inquire.

Does Fracture offer social media management?

Campaign work can include strategy, scheduling, publishing coordination, approvals, and closeout. Ongoing account ownership, audience response, community management, and paid media are separate decisions and are not implied by a campaign engagement.

Can you market a live show as well as a release?

Yes. Live-event marketing can connect invitation and campaign assets, organic content, publishing coordination, and event timing with the actual production context.

Do you guarantee streams, followers, ticket sales, or press?

No. Fracture can design and operate an agreed campaign system, but audience response, platform distribution, media coverage, and commercial outcomes cannot be guaranteed.

Can Fracture create the campaign assets too?

Yes. Marketing can connect to multimedia production, release operations, live-event assets, and delivery coordination when those deliverables are included in the project.

[ START WITH THE ACTUAL NEED ]

Tell us what the work has to do.

Share the outcome, location, timing, people already involved, and the part that is unclear. Fracture will identify a useful starting scope.

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