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[ MULTIMEDIA PRODUCTION / MUSIC ]

Build the visual worldfrom the same source as the music.

Fracture develops release artwork, motion, lyric videos, live-event media, and platform versions around the same music, audience, schedule, and rights—not as a pile of disconnected assets.

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[ WHO THIS HELPS ]

Who this is for.

  • Artists and labels building a coherent visual system around a release
  • Live events and tours that need invitation, campaign, or supporting media assets
  • Programs that need visual and motion deliverables across several platforms
  • Teams managing multiple contributors, versions, approvals, and final exports

[ WHAT THE WORK CREATES ]

What the work produces.

  • A creative and delivery brief connected to the music, audience, schedule, and rights
  • Approved visual, video, motion, lyric, event, or platform-ready assets
  • Controlled versions, feedback, contributor handoffs, and format requirements
  • Organized final exports and preservation of the appropriate masters or source files

[ 07 / SERVICE DIRECTORY ]

Multimedia Production services.

Visual, video, motion, and platform assets built as part of the release or program—not as an afterthought. A service may be scoped on its own or connected to related disciplines when the project calls for it.

01

Release Visual Assets

Artwork and visual assets built for release pages, campaigns, social placements, and the archive.

02

Video + Motion Assets

Motion, performance, campaign, and platform video assets delivered in the versions the project needs.

03

Lyric Videos

Release-aligned lyric video production with coordinated audio, typography, motion, and final delivery.

04

Live-Event Media Assets

Visual and motion assets built around a show, event, performance, or live campaign.

05

Platform Creative + Delivery Assets

Platform-specific crops, versions, stills, motion exports, and organized final delivery packages.

Related services that may connect to this work
  • Program + Pilot DesignA music-program concept, operating plan, production scope, decision gates, and a bounded way to test the idea.
  • Metadata + Platform DeliveryOrganized identifiers, credits, ownership fields, assets, platform data, and delivery records.
  • Live-Event MarketingCampaign planning, invitation assets, organic content, and promotion timed to the event.
  • Campaign Asset + Delivery CoordinationBriefs, contributors, versions, approvals, platform requirements, and a clean final campaign handoff.

[ HOW THE ENGAGEMENT MOVES ]

Understand first. Then execute.

  1. 01

    Brief

    Define the music, audience, message, references, rights, deliverables, platforms, schedule, and approvals.

  2. 02

    Create

    Develop the visual, video, motion, lyric, or event assets around one approved direction.

  3. 03

    Adapt

    Produce the necessary crops, durations, formats, versions, and platform derivatives.

  4. 04

    Deliver

    Package approved exports, masters or source files as required, credits, and a clear handoff record.

[ CHICAGO / HOME CITY ]

Chicago is home, not a market label.

Chicago artists, labels, events, and cultural programs can connect the visual brief to the recording, release, live moment, and campaign schedule. Contributors, versions, approvals, formats, and final handoffs are organized so the creative work remains usable after the first post.

How Fracture serves Chicago

[ UNITED STATES / PROJECT REACH ]

The work can travel. The scope stays clear.

Distributed teams can work through defined briefs, source-file requirements, review stages, platform versions, and delivery manifests. Production location, travel, capture requirements, contributor rights, and final formats are confirmed for each engagement.

[ PRACTICAL QUESTIONS ]

What to know before you inquire.

Can Fracture create only one asset, such as a lyric video?

Yes. A project can focus on a defined asset or connect several visual, motion, live, platform, and campaign deliverables when that produces a more coherent system.

Do you create platform-specific versions?

Yes. Platform creative can include approved crops, durations, stills, motion exports, and organized delivery packages based on current requirements and the project brief.

Who owns the footage, designs, or source files?

Ownership, licenses, source-file delivery, reuse, credits, and contributor rights must be defined by the applicable agreements. Production alone does not answer those questions.

Can multimedia production connect to a release campaign?

Yes. Fracture can coordinate media with release planning, metadata and delivery, social campaigns, live-event promotion, and artist operations when included in scope.

[ START WITH THE ACTUAL NEED ]

Tell us what the work has to do.

Share the outcome, location, timing, people already involved, and the part that is unclear. Fracture will identify a useful starting scope.

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